An Inside Look At The New Macworld/iWorld


A New Vibe For Macworld

Macworld launched its 27th annual conference for Apple fans with a new name: Macworld/iWorld. With the name change, the San Francisco exposition is giving lots of attention to Apple's iPhone and iPad. To excite fans, show organizers focused on how artists are using the smartphone and tablet, respectively, to create music and video. Among the highlights was the screening of the first feature film shot entirely on a mobile phone. Other events at this year's Macworld/iWorld, which ran Jan. 26-28, included musical performances and dueling DJs.