Research In Motion is no stranger to mobile devices being used in the enterprise. Its BlackBerry smartphones have been a staple in government agencies, financial firms, and other security-conscious organizations worldwide. But, with the rise of Android and iOS devices, RIM’s exclusivity in the enterprise started to slip away.
As a result, the Waterloo, Ontario-based company launched in April a new MDM platform, BlackBerry Mobile Fusion, that monitors not only BlackBerry devices but also Android and iOS ones as well. Partners thought the launch of Mobile Fusion was a good move for RIM, and one that could help it win back some of the market share it’s surrendered to Apple and Google over the past year.
"They should make serious inroads into some core corporate accounts," said Steven Kantorowitz, President of CelPro Associates, a New York-based solution provider and RIM partner. "This will be a great way for RIM to keep the BlackBerry Enterprise Server relevant in the coming years."