CRN 30th Anniversary: 10 Computer Ads From The Early 1980s


Bond. James Bond.

This 1983 ad for the Spectravideo computer features James Bond actor Roger Moore, who's dressed like Tom Wolfe and holding the Spectravideo SV-318 model.

Spectravideo got its start developing video games for the Atari 2600. After building a computer add-on for the Atari, dubbed CompuMate, the company decided to develop its own stand-alone computers. The SV-318 was the first attempt, and the monitor-less system featured a white keyboard and a red, built-in joystick. While the SV-318 had capable specs -- a 3.58MHz processor and 16KB of RAM -- the odd design made it a tough sell, even with the approval of James Bond. Spectravideo closed down in 1988.