Inside The Launch Of Amazon's New Kindles


Not Just Hardware

The Kindle Paperwhite lets readers adjust the font style and font size of their e-books, and it displays how much time is left to read a chapter based on their reading speed.

Bezos also demonstrated Whispersync for Voice, a new service that allows users to switch between audio and written versions of Kindle e-books without losing their place, and X-Ray, which allows users to touch the name of a character in a book to automatically pull up details about the character and all other references to the character in the book.

The Kindle Paperwhite is expected to ship on Oct. 1. The price is set at $119, or $179 for a 3G wireless version. Amazon also dropped the price of its existing Kindle e-reader to $69 while giving it new fonts and crisper text than before.