As Dixon described, customer expectations of unified communications have evolved to a point where access to enterprise-grade UC functions, from voice and presence to video, need be available anywhere, from any enabled device. That means mobile UC solutions have to go beyond basic fixed-mobile extension technologies.
In fact, UC and video overall have to be a seamless, integrated offering from which partners can build service and enhance the end-user experience, said Tracey Newell (pictured), executive vice president of global sales at Polycom.
"The world is converging, and we've got to think of it as the end user does, so we have to think of it as a nontechnical person, and they expect to meet face to face," she said. "It has to be that easy."