iPhone 5 Frenzy: 10 Scenes From The Boston Launch

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Game Time

Around 7:55 a.m., Apple store employees starting filtering down the large, spiral staircase in the center of the store. All were clapping, cheering, and pumping themselves up in preparation for the sea of customers about to barge through their doors.

For the increasingly antsy shoppers outside, this was music to their ears.


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