Sure, any user would be disappointed if they dropped their favorite tablet and watched it shatter across the floor. But for Apple customers, this prospect seems especially frightening, with some users more willing to endure physical pain than experience the grief of a broken iPad.
Brainshark found that 32 percent of survey respondents -- or 1 in 3 users -- would rather have a root canal than accidentally destroy their iPads. Sixteen percent said they would rather break their nose, and a whopping 40 percent said they would rather get into a minor car accident.
Meanwhile, 10 percent of users said they would rather lose their jobs.