New iPad: Starts at $499 (for 16 GB)
Nexus 10: Starts at $399 (for 1 6GB)
For cost-conscious shoppers, Google's Nexus 10 may again be a better fit. The tablet starts at $399 for a 16-GB model and is also offered in a 32-GB model for $499.
The fourth-generation iPad, by comparison, goes for $499 in a 16-GB model, $599 in a 32-GB model and $699 in a 64-GB model. Apple also offers iPads that tap into cellular networks, including a 16-GB model for $629, a 32-GB model for $729 and a 64-GB model for $829.