7. The Maps App Flop
In its efforts to strip itself of everything Google, Apple in September launched its own homegrown Maps app to replace Google Maps in iOS 6.
But instead of becoming an overnight success like most new Apple products, something strange happened: users didn't like it. Reviewers found the app to be buggy and inaccurate. Major city landmarks were mislabeled and directions were often faulty.
After such a poor showing, Apple found itself in a rare and humbling moment; CEO Tim Cook publicly apologized for the app's shortcomings and vowed to fix it over the following months.