Cook Tackles Five Hot Questions Facing Apple


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On Apple's Cash Reserves ...

Regarding Apple's massive cash reserves, Cook said the company isn't hoarding money with a "depression-era mentality" and instead is investing billions in capital expenditures, specifically expanding its retail presence with new Apple Stores around the world, pouring more into research and development and making supply chain investments. "Apple makes bold and ambitious bets on products, and we're conservative financially," Cook said.

 



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