7 Major Missteps For Microsoft's Surface


The Surface Discount/Microsoft Store Invite

When Microsoft's Worldwide Partner Conference kicked off the week after Microsoft's Devices Program was introduced, partners were eager to get more details about the company's Surface strategy for the channel. But instead of getting information about how to become an authorized Surface reseller or when Microsoft would add more partners to its devices program, attendees were told they could buy Surface tablets themselves for a steep discount. To make matters worse, Microsoft COO Kevin Turner invited attendees to bring their customers to Microsoft retail stores -- where Surface tablets are sold direct -- and use the locations as extensions of their own offices.