There is little doubt Microsoft is readying a take-two of its Surface tablets. Nvidia confirmed it's working with Microsoft to build the next Surface tablet, and sleuths at AdDuplex are seeing telltale signs of a next-gen tablet on its network called "Microsoft Corporation Surface 2."
But if a Surface 2 is going to succeed, it's going to need to radically shed its image as an overpriced flop.
But Microsoft can't just squelch the trash talkers with a bigger Surface 2 marketing budget with more tablet-toting dancers. It needs to best its competition with unique capabilities, better hardware that gives people a reason to pass over the iPad and an army of Android tablets.
So how can Microsoft right the tablet wrongs that led to a $900 million Surface writedown for the company? There is no shortage of Surface 2 clues from Microsoft partners, not to mention Microsoft itself.