Always the innovator, Apple has set new minimums for smartphone processors and device security, and it's changed the conversation for sensor sensitivity. The company on Sept. 20 will begin taking orders for iPhone 5S, which is available in grey, silver or gold starting at $199 with 16 GB and a two-year contract. Samsung and most carriers sell the Galaxy S4 for $199 with 16 GB and a two-year contract.
Incidentally, Apple this Friday will begin taking orders for iPhone 5C, its colorful new plastic-shelled phone that starts at $99 for 16 GB. An 8-GB iPhone 4S now can be had directly from Apple for free with a two-year contract.