BlackBerry: The Rise And Fall Of An Innovator

2003 - Color Comes To BlackBerry

After a sleeker redesign earlier in 2003 with the less brick-like blue BlackBerry 6210, BlackBerry made another jump forward in August 2003 with the introduction of the BlackBerry 7230 with color display. Selling for $399.99, the phone was the first aimed at not only enterprise customers but also consumers looking to combine their devices for work and play. It was not the first color device on the market, having come years after the Palm IIIc.

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