Second Time's Not The Charm: 10 Next-Gen Microsoft Surface Challenges

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8. Surface Riff Drives Windows Alternatives By OEMs

Some PC makers, who have been longtime Microsoft loyalists, are mad at having to compete alongside Microsoft selling hardware -- namely tablets. Microsoft can't feign ignorance either. In a SEC filing, Microsoft reported in a 2012 10-K : "In addition, our Surface devices will compete with products made by our OEM partners, which may affect their commitment to our platform."

Microsoft's disruptive tablet ambitions may be coming back to haunt it. Acer, Lenovo and Hewlett-Packard have recently been experimenting with alternate OSes for entry-level laptops. On Oct. 10, HP announced it teamed with Google to launch business Chromebooks. After dropping its Windows 8 RT device from its lineup, Lenovo confirmed it's working on a touch-friendly IdeaPad A10 Android laptop convertible.


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