Lenovo's North American President Jay Parker Talks Channel


Who spearheaded Lenovo's channel strategy?

There was a time, over a different management, that Lenovo as a strategy wanted to pursue the direct business. We figured out that wasn't the right model to reach market. Neither was it a model we could execute properly.

The decision to go build a business around the channel came down directly from our CEO [Lenovo Chairman and CEO Yang Yuanqing (pictured)]. He was the architect of our channel strategy in China. He took that channel strategy and made it an initiative across the globe.