Emerging Mobile Markets
2013 was the year worldwide smartphone sales surpassed feature phone sales for the first time, a feat few channel partners were shocked by. Regardless, as smartphone prices continue to drop and the devices further saturate the market on a global scale, opportunities for partners will only grow. According to a September report by technology research firm IDC, "The overall mobile phone market is growing faster than previously forecast thanks to a stronger-than-expected first half of the year driven by strong gains in emerging markets and the sub-$200 smartphone segment. IDC previously projected 5.8 percent growth for the year. Vendors are now forecast to ship more than 1.8 billion mobile phones this year, growing to over 2.3 billion mobile phones in 2017."