Do You Have What It Takes To Sell Surface?: 7 Capabilities Microsoft Is Seeking From The Channel


3. Can You Get Vertical?

Microsoft is pitching Surface as a product that people can use to get work done, with the implication that the iPad is a shiny toy that has no place in any serious company.

Microsoft partners that focus on vertical markets are going to be on the front lines so Microsoft asks partners if they currently serve, or have access to, the following segments:

- Financial Services

- Manufacturing
- Telecommunications & Media
- Information Technology
- Government
- Education
- Consumer Goods
- Transportation & Logistics
- Health Care
- Retail
- Professional Services
- Energy & Utilities
- Travel & Hospitality