Category Champ: Customizable Colors
Carriers: Verizon Wireless, Sprint and AT&T
Description: What sets the Moto X apart from the smartphone pack is the ability to design the phone yourself online. You can customize the Moto X's front and back colors and accent hues and even pick the colors of the volume rockers. Other highlights include a 10-MP camera, a bright 4.7-inch display and Touchless Control -- which lets you control your phone anytime by speaking (even when the device is asleep).