Targeted at the entry-level smartphone market, the ZTE Open is unique in that it's the world's first smartphone to run the Mozilla Firefox OS.
Launched in July, the ZTE One comes in either orange or blue (Firefox's official colors), and has a 3.5-inch display for easy one-handed use. The ZTE Open has the kind of specs one would expect to see on an entry-level device, such as a 2-megapixel rear-facing camera, no front-facing camera, and 512 MB of built-in storage.
Still, the ZTE Open features what ZTE refers to as a "revolutionary" new search capability that helps the device adapt to a user's changing needs. When a user swipes the home screen to the right and enters a search term, the phone will customize itself to that search, pulling up, for example, results for buying songs or watching music videos when a specific musician is searched.
AS ZTE said when unveiling the phone, Open is definitely priced for the "cost-conscious," selling for just $80.