Asus' Smartphone Shift
Following its third-quarter earnings announcement in November, Asus declared it would concentrate on smartphones in 2014 with plans to grow its phone sales from 1 million units in 2013 to 5 million units this year. While Asus' PC sales only fell 3 percent year-over-year, the company said smartphones will be a priority over desktops and notebooks. "We remain optimistic about the desktop and laptop market, but our priority is to make the company’s smartphone business turn a profit next year," Asus CFO David Chang said during the November earnings call. While Asus is still a top-five PC maker, according to Gartner's worldwide market share survey, the company has gained more attention lately with its tablets such as the Transformer Pad, VivoTab and Google Nexus 7.