In iPhone 5s, Apple replaced its standard 8-megapixel main camera with an 8-megapixel camera with 1.5 micron pixels. "Bigger pixels make a better picture," said Phil Schiller, Apple's senior vice president of worldwide marketing, at the launch. It's still backed up by a great lens and good software. The S5 doubles Apple's megapixel could with 16. Samsung too provides great software, which includes picture-in-picture effects and time-lapse photography between one-quarter and one-eighth normal speed. Both offer burst modes and digital image stabilization. Apple adds a second LED flash for lighting variations.