Innovation, Innovation, Innovation
Apple CEO Tim Cook spearheaded his company's earnings call Tuesday, and gave media members and Wall Street analysts the good and the bad news about Apple's performance in the June quarter.
The Cupertino, Calif., company does not have a history of making major announcements during earnings calls, but in this particular call, there was some insight given on the thought process behind the decision to partner with IBM.
Cook and Apple CFO Luca Maestri repeatedly mentioned "innovation" and their plans and expectations for certain future products and services.
Here are the 10 biggest takeaways from the Apple earnings call.