Apple CEO Tim Cook On The iPhone X Price Tag, Augmented Reality And Concerns About Face ID


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Cook On The Record

With iOS 11 and the iPhone 8 debuting this week -- and the iPhone X on its way soon -- Apple CEO Tim Cook discussed some of the key opportunities and concerns in an interview with "Good Morning America" Tuesday. Cook called it a "profound day" with the launch of augmented reality capabilities as part of iOS 11, and contended that the iPhone X starting price of $999 is a "value price." Cook also spoke about the debate over Face ID facial recognition and the removal of the Home Button in the iPhone X, and opened up about his reaction to entering Apple's Steve Jobs Theater for the first time: "I could feel him there."

What follows are Cook's comments during the interview.



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