Apple's launch of a lower-priced iPad earlier this year is paying off for the company in terms of sales through the channel. Apple saw a major expansion of its share in the market during the third quarter of 2017, at the expense of other leading tablet vendors such as Samsung and Microsoft, according to The NPD Group, Port Washington, N.Y.
The NPD Group tracks monthly technology sales-out information from the largest IT distributors and commercial resellers (incl. CDW, Insight, PCM, Zones and others) in North America, down to the item level and with overlap removed.
In the following slides are details on the six top-selling tablet vendors in the third quarter, based on The NPD Group's data.