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Ole For Marketing! 25 Scenes From Cisco Partner Velocity In Barcelona

By Chad Berndtson CRN
12:00 PM ET Fri. Dec. 17, 2010
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...And The Rest Will Follow?

At the kickoff to Partner Velocity, every seat had a cardboard box, and on the inside was a message to "Free Your Mind." Partners were then asked to tear up the box and scatter the cardboard pieces into the air as a way of doing exactly that. Freeing for attendees; not so much for hotel staff, though.

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