If you're setting your strategy off your competition, by definition, you are two to three years behind. That's how I know we're doing well, when our competitors start to say 'end-to-end.' When our competitors, who haven't been able to acquire, start to acquire. When our competitors who haven't believed in a vertical stack begin to do a vertical stack. So, to me, it's about execution. I do not minimize the hurdles in front of us or our partners, but the opportunity is really exciting. Definitely some bumps in the road for all of us. The nice thing is, we partner for life.