Whether it's the collaborative possibilities of Cisco's WebEx platform, the midmarket-focused Tandberg desktop gear, or the highest of the high-end TelePresence systems, it's Cisco intention to attack video -- and the lucrative sales possibilities of video -- from all sides. Cisco's Collaboration group, which includes the video portfolio and what Cisco acquired with Tandberg, grew 37 percent year-over-year during Cisco's second quarter, and is nearing a $4 billion annualized run rate. VARs and distributors have tipped their hats to Cisco's deft handling of the Tandberg integration, as well.
"Video is the next voice. It's going to be how we communicate," Chambers said. "Video will have much more cost justification whether it's entertainment or productivity, whether it's how you enable a collaboration, how you enable virtual organizations together, [or] whether it's just permitting you to travel halfway around the world."