Look Back: Juniper Network's Americas Partner Conference

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Marketing Muscle

Juniper executives said -- and solution providers would no doubt agree -- that the biggest change in Juniper's overall strategy has been in marketing. Lauren Flaherty, Juniper's chief marketing officer, told partners that among other changes, Juniper's market development fund spending increased 20 percent in the past year, and that 40 percent of all MDF spending is now allocated to marketing.

"We are all in," said Flaherty in a rallying call to partners.


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