The Total Solution
Mike Burdick runs an Ellington, Conn.- based communication management consultancy, The Technology Collaborative, which partners with VARs who want to start selling network services.
“In my small world and in my niche it’s been supporting the VARs who want to get into the space but haven’t had the expertise to create the solutions on the telco side, rather than hiring someone externally, they bring me in and create a partnership to help support their customer," Burdick said. "The way I see it is I’m going to come in, create a combined, total solution package and box out the competition. And really come from a consultative approach rather than a hard sale, selling one certain product.”