Will Cisco Partner Marketing Deliver?
Amanda Jobbins took over as Cisco's vice president, global partner marketing, last summer, stepping into a role that was broader than that of her predecessor, tasked with continuing Cisco's highly regarded WWPO marketing programs and aligning Cisco's partner marketing resources with those of its corporate initiatives. Jobbins, to her credit, roared out of the gate, promising solution providers that they'd see everything from tailored cloud marketing programs to fresh funding, high-touch assistance with social media and access to integrated campaign consultants to assist their marketing efforts.
Solution providers that attended Cisco's recent Partner Velocity event in Las Vegas spoke highly of Jobbins and were encouraged by the programs, but told CRN they're also always wary of too much talk, too little action. A year from know, we'll know if Cisco delivered on Jobbins' promise.