CEO: Raj Aggarwal
Mobile analytics provider Localytics has had a busy September. The company launched a new app marketing platform on top of its enterprise app analytics service and secured $5.5 million in venture funding.
The Cambridge, Mass.-based company says it integrates application marketing and analytics for automated and targeted messages based on app user behavior and engagement.
Polaris Venture Partners led the funding round, with other investors including New York Angels, Launchpad Venture Group, Hub Angels and Progress Ventures participating. The new funds will be used to expand the app analytics and marketing automation platform, according to the company.