VARs With Software Plus Networking Expertise Flourish
With customers still trying to wrap their heads around SDN, they'll be relying on solution providers to navigate them through the SDN hype cycle in much the same way they had two years ago with cloud computing.
And it isn't just about SDN technologies; networking VARs with a firm grasp on software -- custom development to integration -- are expected to benefit. UC vendors such as Microsoft and Digium that have sizable channel software enablement programs are seeing partners embrace those programs in record numbers. The bottom line? The programmable, application-centric network is here to stay.
"Partners have a great opportunity to leverage open APIs to customize a UC&C system for individual customer needs and grow their managed services business," wrote Digium representatives in an email to CRN. "Overall spending may be down, but IT spending is up. Integrating custom solutions and mobile solutions is how companies can maintain a competitive edge."