More Action In The Video Channel
With video no longer a standalone "pro A/V"-type discipline so much as part-and-parcel of unified communications deployments, solution providers in the UC market have found it much easier to buy, versus build, video practices. Exeter, R.I.-based Carousel Industries and Parsippany, N.J.-based Strategic Products and Services are just two of the SP500 solution providers that acquired well-known videoconferencing integrators in the past 18 months, and that's a trend -- bigger UC and networking-focused VARs buying their way into pro A/V expertise -- most everyone watching the video space expects to not only continue, but accelerate. Meanwhile, major video integrators and MSPs like AVI-SPL, IVCi and Yorktel are evolving their models to make services a much higher percentage of revenue, understanding that it's there -- not in basic endpoint or infrastructure resale -- where the video money's going to be made. Expect to see more startups like Vidyo, Blue Jeans Network and Vidtel make channel converts touting services opportunities -- and the Ciscos and Polycoms to fight harder to keep those opportunities from slipping away.