Juniper At 17: Ups And Downs And In Betweens

October 2009: The New Network

It was a splashy campaign designed to give Juniper the marketing muscle that it had lacked in prior years. Marking the occasion, Juniper held a blowout press and analyst event at the New York Stock Exchange and made across-the-board updates to its chipsets, routers and software platforms. Partners lauded the "New Network" campaign for helping give them the marketing air cover Juniper needed.


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