Verizon Overhauls Channel Program
Verizon, in a move to broaden its midmarket reach, completely revamped its channel program by consolidating several existing programs in what the telecom giant says is one "best-of-breed" partner program.
Under the new program, Verizon said its partners will have access to a wider range of resources, including channel managers and marketing development funds.
What's more, Verizon introduced a new partner community powered by Salesforce.com, which it said solution providers can use to collaborate with Verizon sales teams on deal registration and joint go-to-market opportunities
The Verizon Partner Program consists of three different business models: Agent partners, which sell solutions on Verizon's behalf; Resale partners, which market and resell Verizon services; and "Sell With" partners, which can wrap their own solutions around Verizon's, and then jointly market and resell the final product.
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