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Samsung Prepares For B2B, Channel Marketing Blitz

Samsung is preparing to launch a global B2B marketing campaign aimed at highlighting commercial applications for its tablets, notebooks, printers and memory. Samsung also intends to launch a new B2B-focused website this July that will feature new lead-generation services and visitor tracking, said Richard Hutton, director of channel marketing at Samsung Electronics America, at XChange Solution Provider 2013.

Samsung is also opening an executive briefing center in May that will showcase Samsung products for B2B opportunities and offer training and education around those products.