Over the past decade or so, Cisco and its channel have been tasked with navigating a number of technology shifts, ranging from the rise of VoIP to virtualization. But those shifts, according to Cisco, were the easy part.
The real challenge today is that business models are changing, and these transformations are often a lot trickier for partners to warm up to than shifts in technology itself.
"This is the first time, in the history of all the transitions [Cisco and its partners] have gone through, that our actual business models are being challenged," said Edison Peres, senior vice president of worldwide channels at Cisco, speaking at Cisco's seventh annual Marketing Velocity event taking place this week in Cannes, France.
According to Peres and other members of Cisco's channel team speaking this week at Velocity, there are five key trends changing the face of the solution provider business. Here's a look at what to expect.