Cisco Partner Summit: Chambers Gets Candid On 5 Pressing Industry Questions


Cisco Talks A Lot About Attacking The Midmarket. But What About SMB?

The majority of job growth actually around the world is with small companies with under 100 [employees]. So you'll see us focus on midmarket, ... but [we will also focus] on small businesses as well as commercial, which I consider above midmarket. So we will address all segments of that.

The very low-end -- i.e., sub-100 [employees] -- will be serviced entirely through channels, not through any pull-through type of approach. And this goes back ... to smaller resellers and channel partners, who are the best for going after that market. So this is an area we are very much interested in, and it will be entirely channel-driven.



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