According to Cisco's findings, young executives are embracing video for a number of reasons, with 87 percent of overall respondents believing the technology will have a "significant and positive impact" on their organization.
The most common benefits of video cited by respondents were reading visual cues, to "be there" with colleagues and clients without travelling, and to share content in realtime. Other common benefits included reducing travel costs and enhancing the experience for telecommuters.
In addition, nearly nine out of 10 young executives said a company's investment in video is taken into consideration when they are looking at job offers. According to Cisco, respondents said that enterprisewide commitment to video technology makes them "feel like the company cares about using technology to fuel business growth."