AT&T's Channel Blitz
In March, AT&T opened its doors to the channel with the launch of AT&T Partner Exchange. The program, which is hosted under AT&T's new Emerging Business Markets unit, was created to help AT&T grow its midmarket footprint and to foster a solid base of IT solution providers to help in that effort.
At the Women of the Channel Winter Workshop, an event hosted this week by CRN publisher The Channel Company, Brooks McCorcle, president of AT&T's Emerging Business Markets and head of the telecom giant's Partner Exchange Program, spoke with CRN about the progress of that program to date and what's in store for next year.
Here's what she had to say.