Head Of AT&T Partner Exchange: 'Our Strategy Is Working'

What else makes the program unique?

I would say collaboration. It truly is collaboration. It's not just us telling them what we are going to do. It's inviting them in and having them be a part of the process so that they're part of what we are building. Then, when we build it, we know they are going to consume it because they helped build it. For a company the size of AT&T, that's kind of a new approach.