How does hosting the program in AT&T's Emerging Business unit help partners?
We become accessible. They can come out and visit us, they can walk out onto our floor, they can meet the people they interact with. Ideally, in the future, there won't be a whole lot of need on the support side because they will already be directly connected to us. But they can see who they are talking to if they have a problem or need escalation.
It's made the brand and credibility of AT&T more personalized for them.