1. AT&T's Channel Blitz
In an effort to gain new ground within the SMB and midmarket segment, AT&T in February opened its doors to the channel with AT&T Partner Exchange, a partner program built specifically with IT solution providers in mind.
The program, which today hosts more than 100 solution provider partners, offers partners recurring revenue opportunities around AT&T's IP networking, compute and storage-as-a-service offerings, and its mobile managed services. But what really makes the program unique, according to AT&T, is that it has been built from the ground up based on solution provider feedback and is housed within AT&T's Emerging Business Markets unit, making it easier for partners to find and receive help when they need it.
AT&T Partner Exchange also suggests the continued convergence between the IT and telecom channels, as well as the need for solution providers to ramp up their recurring revenue streams in response to the growth of both services- and cloud-based IT.