Cisco Partner Summit Preview: 8 Trends, Technologies Partners Don't Want To Miss In 2014

3. Selling Business Outcomes

As technology transforms, it's really starting to unleash the power of the network -- and not just features and functionality, and not just speeds and feeds -- but how the technology can really accelerate a customer's business outcome.

The customer now is not just IT, who we love and have a tremendous relationship with -- both our partners and Cisco. We are evolving our conversations out to line-of-business. And when you talk to HR about the power of collaboration, you aren't talking about high-definition and codecs ... you're talking about enabling video with an HR leader or chief of HR to unleash potential and productivity, and to accelerate training in a virtual way.

That really is something we are seeing take off.

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