Cisco Partner Summit Preview: 8 Trends, Technologies Partners Don't Want To Miss In 2014


7. Midmarket

In the commercial space and midmarket space, in particular, they are some of the earliest adopters of a lot of what we have been talking about. They push the edge of the envelope, and they need to move with speed and agility. There's still an enormous amount of white space out there, and, frankly, they have an even greater need to have a partner as a trusted adviser because often they don’t have as much IT staff.

When you think about the hybrid IT environment, that midmarket space was really the early entry point into the combination of public and private cloud and premises-based solutions.