4. Think 'Simple'
Some of the ideas that pay off the biggest, Brandofino, seem "stupidly simple" at the start.
Case in point, he said, is AVI-SPL's Block ME product, unveiled in June. Dubbed by AVI-SPL as a "Do Not Disturb" device, Block ME is hardware that can be installed in any videoconferencing room (no programming required) to let users, with the push of a button, block video calls from being launched or received.
"There are a lot of concerns about security and sitting in front of a camera and having people call in," Brandofino said. "It's a simple device, but nobody else has it."