Standing Out In A Crowd
For many solution providers, establishing their brand -- and making that brand stand out from competitors -- has long been a challenge. But while it takes some marketing muscle, and maybe a healthy dose of creativity, it's by no means impossible.
That was the message this week from Scott McKain, business guru and author of Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business, who addressed more than 200 Cisco solution providers at the 2014 Cisco Partner Marketing Event in Chicago.
Here are 5 surefire tips McKain shared to help solution providers differentiate themselves, and their brands, within today's increasingly competitive IT landscape.