Big Switch Networks
CEO: Doug Murray
Big Switch Networks has been one of the more prominent startups in the SDN world for a couple of years now. But the Mountain View, Calif.-based company is reinventing itself under new CEO Doug Murray -- and is making big investments in the channel as part of that transformation.
To move forward with a new strategy it's dubbed "SDN 2.0," Big Switch last year abandoned the software overlay approach to SDN it had been touting all along to embrace instead a new approach that involves using bare-metal switches running its Big Switch's Switch Light software. As part of this shift, Big Switch said it will turn to the channel to help with the integration of its software. It's already taken steps to kick-start its channel strategy here in the U.S., signing on Synnex as its first distribution partner in January, and onboarding former Juniper executive Rajeev Gupta as its first global channel chief in April.