Hop On Board
Cisco is mounting a channel-focused API offensive through partner trainings, revamped certifications, expanding its DevNet developers community and greater API incentives, according to several top Cisco executives.
"The partner of the future is going to look very different than the partner in the past," said Nirav Sheth, senior director of solutions, architectures and engineering for Cisco's Global Partner Organization, in an interview with CRN. "Technology in boxes and selling to the IT buyer is not going to be obsolete by any means, but the partner of the future has to be able to do that, has to also be able to sell into the line of business and also has to be able to bring these API software capabilities to bear."
Here are ten reasons and initiatives why channel partners should double down on Cisco APIs.